Course curriculum

    1. Why learn about Ethos, Pathos & Logos

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    2. What are Ethos, Pathos and Logos?

    3. The Foundations of Persuasion: Ethos, Pathos & Logos

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    4. Key Terms for Understanding Ethos, Pathos & Logos

    1. Ethos: The appeal to credibility. competence and character

    2. Building Ethos: examples of strong and poor ethos

    3. Ethos in Dollar Shave Club's "Our blades are f***ing great!" TV ad

    4. QUIZ - Ethos

    1. Pathos: the appeal to emotion, attitudes and values

    2. Building Pathos: examples of strong and poor emotional appeal

    3. Pathos in Dove's Real Beauty Sketches "You’re more beautiful than you think" TV ad

    4. QUIZ - Pathos

    1. Logos: the appeal to reason, evidence and critical thinking

    2. Building Logos: examples of strong and poor reasoning

    3. Logos in Microsoft's "We All Win (extended version)" TV ad

    4. QUIZ - Logos

    1. QUIZ - Ethos, Pathos & Logos

    2. Congratulations! A Parting Message

    3. Foundations of Persuasion Survey

About this course

  • $45.00
  • 19 lessons
  • 0.5 hours of video content

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